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Produced to convince Depression-weary Americans that new frontiers still lay ahead. Excellent compilation of stock shots of 1930s-era manufacturing, research laboratories and industry.
This movie is part of the collection: Prelinger Archives
Producer: Audio Productions, Inc. in collaboration with National Industrial Council
Sponsor: National Industrial Council
Audio/Visual: Sd, B&W
Keywords: Great Depression (1930s); Manufacturing; Manifest Destiny
Creative Commons license: Public Domain
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Subject: Barrage of Propaganda
So this was one of four shorts that the NAM sponsored and released in 1937/38 to movie theaters, schools, conservation corps camps, and companies. They were clearly trying to gain national support after the sit-down strike in Flint and convince the general public that GM (among others) were not only people's best friend and benefactor, but practically their parents. It's really sickening actually, when you delve even superfially into what NAM's practices really were.
Subject: Bang For The Buck
Lowell Thomas takes us on a whilwind tour of industrial R & D, circa 1937. He claims American industry is pending $200 million annually on
R & D----that's about the size of the R & D budget of a medium-sized company today....
Subject: No new patents?!? Oh no!
I can't believe a film like this exists. I have never heard any group of people who are trying so hard to sound smart completely fail.
The writing really took off when they brought up oil, which was completely, utterly unless until its use was "founded by American Scientists." Ah, that makes me feel better. Way to go America, great "tasteless waxes for certain kinds of candies."
When a big bag of "COKE" is on the screen, I just about lost it...
The scenes that follow immediately include "research men" cramming a microscope up their eyehole adjoined by Lowell's words, almost painfully said:
"I've been around a lot... with some of these research men, and they won't make predictions... because they deal only in facts..."
One of these research men to which the narrator introduces us gives me NO faith in this 'American Ingenuity' the film keeps touting. Scientists are working around the clock to figure out what makes grass green? It's chlorophyll, you nitwits! How much are we paying you?
"Why can we see through glass? You say it's transparent. But that's merely an adjective."
This has to be the most inane monologue ever written. This guys blinks are worth a thousand bucks. Each.
Man, I wish I had written this movie.
Christine Hennig -
Subject: New Technology Will Solve All Our Problems
Lowell Thomas narrates this screen editorial designed to tell Depression-era audiences that even though times are hard now, R & D departments of big companies are inventing new technologies will create lots of new jobs, and its all just around the corner. Gee, I wonder if big business had anything to do with this. Actually, this did happen for the most part, but with prices that were not mentioned in this film. The film does provide a historically-interesting snapshot of futuristic thinking during the Depression.
Ratings: Camp/Humor Value: **. Weirdness: ***. Historical Interest: ****. Overall Rating: ***.
Subject: American Industry Inc.: It's all about jobs!
Who else but Lowell Thomas, the voice of Movietone and the one real visual narrator of world events in a still pre-visual culture, to lead us on a whirlwind tour through the world of Research and Development (back then they just called it "Research"), circa 1937.
The visuals point up the "antiquated" way of doing things (horse-drawn milk wagon; fat walrus-mustached guy blowing out a candle) and the new products that have replaced them. Leather from cotton, dyes and fragrance from coal, magic multipurpose substances from water plus air plus fire plus capital. A mystery goop used in billiard balls, fountain pens, and telephones is extolled. Its name, mentioned only in passing: plastic.
What you DON'T see is those products in everyday use by people. Even the already-here stuff is in the future for most of the audience: they simply can't buy anything. American Industry Inc. circa 1937 is a world of black cars with invisible drivers, blast furnaces, wood pulp, cotton, cotton, and more cotton (hey, we have to do something to shore up the faltering Southern status quo). The only faces you see in this world are nondescript men in lab coats and very short neckties. Meanwhile, the people of 1937 are a vast, lumpen mass, walking sheep-like thru a featureless void, no cold cream or fountain pens for sale here (although everybody wears a hat), trudging wearily toward the Great Question Mark in the Sky...the FUTURE???
Yes, people of 1937, these products will make your life easier. Or would, if you could afford to buy anything. So for right now, think JOBS! Jobs in the FUTURE! And be content with not having to blow out candles or wear a walrus mustache.
Telling indeed is that only one "new" product required no description or introduction to the people of 1937...TELEVISION. Its first newscaster? Who else but Lowell Thomas.
Subject: This plane smells....
Ultra bizarre short featuring everyone's favorite spokesman of the 50's, Lowell Thomas explaining to what new boundaries man has come, and has yet to accomplish. Mr Thomas first says "I'm going to ask you one or 2 questions.." The first question I had is. "Is that your real hair Loweell?" anyways, he goes into a great diatribe of the US Patent office saying years ago that everything that could be invented, has. Ha! Lowell says, why we have vulcanized rubber! Oil! Rubber! Look at all the things we can make out of Petroleum! (What exactly is 'Coke'?) and goes on about the many more progresses being made, why we're making airplanes out of sour milk! (really, he says that) and pretty soon, don't be surprised to find farmers fields of automobiles! A mix of the what was then, what could have been, and what definitely is not.